REVENUE OPTIMIZATION IN REAL-TIME BIDDING BASED ADVERTISING FOR MOBILE DEVICES
Ph.D
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Language: | English |
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2018
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Online Access: | https://scholarbank.nus.edu.sg/handle/10635/139094 |
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sg-nus-scholar.10635-1390942020-11-18T05:00:53Z REVENUE OPTIMIZATION IN REAL-TIME BIDDING BASED ADVERTISING FOR MOBILE DEVICES ADIKARI APPUHAMILAGE PRANEETH SHALINDA ADIKARI INFORMATION SYSTEMS & ANALYTICS HAHN JUNGPIL Real Time Bidding, Demand Side Platform, Mobile App Advertising, Revenue Optimization, Publishers, Online Advertising Ph.D DOCTOR OF PHILOSOPHY 2018-02-28T18:01:03Z 2018-02-28T18:01:03Z 2017-08-22 Thesis ADIKARI APPUHAMILAGE PRANEETH SHALINDA ADIKARI (2017-08-22). REVENUE OPTIMIZATION IN REAL-TIME BIDDING BASED ADVERTISING FOR MOBILE DEVICES. ScholarBank@NUS Repository. https://scholarbank.nus.edu.sg/handle/10635/139094 en |
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National University of Singapore |
building |
NUS Library |
continent |
Asia |
country |
Singapore Singapore |
content_provider |
NUS Library |
collection |
ScholarBank@NUS |
language |
English |
topic |
Real Time Bidding, Demand Side Platform, Mobile App Advertising, Revenue Optimization, Publishers, Online Advertising |
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Real Time Bidding, Demand Side Platform, Mobile App Advertising, Revenue Optimization, Publishers, Online Advertising ADIKARI APPUHAMILAGE PRANEETH SHALINDA ADIKARI REVENUE OPTIMIZATION IN REAL-TIME BIDDING BASED ADVERTISING FOR MOBILE DEVICES |
description |
Ph.D |
author2 |
INFORMATION SYSTEMS & ANALYTICS |
author_facet |
INFORMATION SYSTEMS & ANALYTICS ADIKARI APPUHAMILAGE PRANEETH SHALINDA ADIKARI |
format |
Theses and Dissertations |
author |
ADIKARI APPUHAMILAGE PRANEETH SHALINDA ADIKARI |
author_sort |
ADIKARI APPUHAMILAGE PRANEETH SHALINDA ADIKARI |
title |
REVENUE OPTIMIZATION IN REAL-TIME BIDDING BASED ADVERTISING FOR MOBILE DEVICES |
title_short |
REVENUE OPTIMIZATION IN REAL-TIME BIDDING BASED ADVERTISING FOR MOBILE DEVICES |
title_full |
REVENUE OPTIMIZATION IN REAL-TIME BIDDING BASED ADVERTISING FOR MOBILE DEVICES |
title_fullStr |
REVENUE OPTIMIZATION IN REAL-TIME BIDDING BASED ADVERTISING FOR MOBILE DEVICES |
title_full_unstemmed |
REVENUE OPTIMIZATION IN REAL-TIME BIDDING BASED ADVERTISING FOR MOBILE DEVICES |
title_sort |
revenue optimization in real-time bidding based advertising for mobile devices |
publishDate |
2018 |
url |
https://scholarbank.nus.edu.sg/handle/10635/139094 |
_version_ |
1686107851956682752 |