REVENUE OPTIMIZATION IN REAL-TIME BIDDING BASED ADVERTISING FOR MOBILE DEVICES

Ph.D

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Bibliographic Details
Main Author: ADIKARI APPUHAMILAGE PRANEETH SHALINDA ADIKARI
Other Authors: INFORMATION SYSTEMS & ANALYTICS
Format: Theses and Dissertations
Language:English
Published: 2018
Subjects:
Online Access:https://scholarbank.nus.edu.sg/handle/10635/139094
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Institution: National University of Singapore
Language: English
id sg-nus-scholar.10635-139094
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spelling sg-nus-scholar.10635-1390942020-11-18T05:00:53Z REVENUE OPTIMIZATION IN REAL-TIME BIDDING BASED ADVERTISING FOR MOBILE DEVICES ADIKARI APPUHAMILAGE PRANEETH SHALINDA ADIKARI INFORMATION SYSTEMS & ANALYTICS HAHN JUNGPIL Real Time Bidding, Demand Side Platform, Mobile App Advertising, Revenue Optimization, Publishers, Online Advertising Ph.D DOCTOR OF PHILOSOPHY 2018-02-28T18:01:03Z 2018-02-28T18:01:03Z 2017-08-22 Thesis ADIKARI APPUHAMILAGE PRANEETH SHALINDA ADIKARI (2017-08-22). REVENUE OPTIMIZATION IN REAL-TIME BIDDING BASED ADVERTISING FOR MOBILE DEVICES. ScholarBank@NUS Repository. https://scholarbank.nus.edu.sg/handle/10635/139094 en
institution National University of Singapore
building NUS Library
continent Asia
country Singapore
Singapore
content_provider NUS Library
collection ScholarBank@NUS
language English
topic Real Time Bidding, Demand Side Platform, Mobile App Advertising, Revenue Optimization, Publishers, Online Advertising
spellingShingle Real Time Bidding, Demand Side Platform, Mobile App Advertising, Revenue Optimization, Publishers, Online Advertising
ADIKARI APPUHAMILAGE PRANEETH SHALINDA ADIKARI
REVENUE OPTIMIZATION IN REAL-TIME BIDDING BASED ADVERTISING FOR MOBILE DEVICES
description Ph.D
author2 INFORMATION SYSTEMS & ANALYTICS
author_facet INFORMATION SYSTEMS & ANALYTICS
ADIKARI APPUHAMILAGE PRANEETH SHALINDA ADIKARI
format Theses and Dissertations
author ADIKARI APPUHAMILAGE PRANEETH SHALINDA ADIKARI
author_sort ADIKARI APPUHAMILAGE PRANEETH SHALINDA ADIKARI
title REVENUE OPTIMIZATION IN REAL-TIME BIDDING BASED ADVERTISING FOR MOBILE DEVICES
title_short REVENUE OPTIMIZATION IN REAL-TIME BIDDING BASED ADVERTISING FOR MOBILE DEVICES
title_full REVENUE OPTIMIZATION IN REAL-TIME BIDDING BASED ADVERTISING FOR MOBILE DEVICES
title_fullStr REVENUE OPTIMIZATION IN REAL-TIME BIDDING BASED ADVERTISING FOR MOBILE DEVICES
title_full_unstemmed REVENUE OPTIMIZATION IN REAL-TIME BIDDING BASED ADVERTISING FOR MOBILE DEVICES
title_sort revenue optimization in real-time bidding based advertising for mobile devices
publishDate 2018
url https://scholarbank.nus.edu.sg/handle/10635/139094
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