Propositions on how to reduce halo effects in attribute-specific customer satisfaction measures

Research Paper Series (National University of Singapore. Faculty of Business Administration); 1996-005

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Bibliographic Details
Main Author:	Wirtz, Jochen
Other Authors:	MARKETING
Format:	Working Paper/Technical Report
Published:	2018
Online Access:	http://scholarbank.nus.edu.sg/handle/10635/140068
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Institution:	National University of Singapore

id	sg-nus-scholar.10635-140068
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spelling	sg-nus-scholar.10635-1400682019-04-23T08:58:19Z Propositions on how to reduce halo effects in attribute-specific customer satisfaction measures Wirtz, Jochen MARKETING Research Paper Series (National University of Singapore. Faculty of Business Administration); 1996-005 1-23 2018-04-18T06:40:40Z 2018-04-18T06:40:40Z 1996-02 Working Paper/Technical Report Wirtz, Jochen (1996-02). Propositions on how to reduce halo effects in attribute-specific customer satisfaction measures. Research Paper Series (National University of Singapore. Faculty of Business Administration); 1996-005 : 1-23. ScholarBank@NUS Repository. http://scholarbank.nus.edu.sg/handle/10635/140068 Research Paper Series; 1996-005
institution	National University of Singapore
building	NUS Library
country	Singapore
collection	ScholarBank@NUS
description	Research Paper Series (National University of Singapore. Faculty of Business Administration); 1996-005
author2	MARKETING
author_facet	MARKETING Wirtz, Jochen
format	Working Paper/Technical Report
author	Wirtz, Jochen
spellingShingle	Wirtz, Jochen Propositions on how to reduce halo effects in attribute-specific customer satisfaction measures
author_sort	Wirtz, Jochen
title	Propositions on how to reduce halo effects in attribute-specific customer satisfaction measures
title_short	Propositions on how to reduce halo effects in attribute-specific customer satisfaction measures
title_full	Propositions on how to reduce halo effects in attribute-specific customer satisfaction measures
title_fullStr	Propositions on how to reduce halo effects in attribute-specific customer satisfaction measures
title_full_unstemmed	Propositions on how to reduce halo effects in attribute-specific customer satisfaction measures
title_sort	propositions on how to reduce halo effects in attribute-specific customer satisfaction measures
publishDate	2018
url	http://scholarbank.nus.edu.sg/handle/10635/140068
_version_	1681097938575556608

Propositions on how to reduce halo effects in attribute-specific customer satisfaction measures

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