Propositions on how to reduce halo effects in attribute-specific customer satisfaction measures

Research Paper Series (National University of Singapore. Faculty of Business Administration); 1996-005

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Bibliographic Details
Main Author: Wirtz, Jochen
Other Authors: MARKETING
Format: Working Paper/Technical Report
Published: 2018
Online Access:http://scholarbank.nus.edu.sg/handle/10635/140068
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Institution: National University of Singapore
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