Halo in consumer satisfaction : an experimental study of the presence, magnitude and impact of halo
Research Paper Series (National University of Singapore. Faculty of Business Administration); 1996-051
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| Format: | Working Paper/Technical Report |
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2018
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| Online Access: | http://scholarbank.nus.edu.sg/handle/10635/140083 |
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sg-nus-scholar.10635-1400832019-04-23T08:58:20Z Halo in consumer satisfaction : an experimental study of the presence, magnitude and impact of halo Wirtz, Jochen Kwok, David Peng Kwan MARKETING Research Paper Series (National University of Singapore. Faculty of Business Administration); 1996-051 1-31 2018-04-18T07:18:59Z 2018-04-18T07:18:59Z 1996-12 Working Paper/Technical Report Wirtz, Jochen, Kwok, David Peng Kwan (1996-12). Halo in consumer satisfaction : an experimental study of the presence, magnitude and impact of halo. Research Paper Series (National University of Singapore. Faculty of Business Administration); 1996-051 : 1-31. ScholarBank@NUS Repository. http://scholarbank.nus.edu.sg/handle/10635/140083 Research Paper Series; 1996-051 |
| institution |
National University of Singapore |
| building |
NUS Library |
| country |
Singapore |
| collection |
ScholarBank@NUS |
| description |
Research Paper Series (National University of Singapore. Faculty of Business Administration); 1996-051 |
| author2 |
MARKETING |
| author_facet |
MARKETING Wirtz, Jochen Kwok, David Peng Kwan |
| format |
Working Paper/Technical Report |
| author |
Wirtz, Jochen Kwok, David Peng Kwan |
| spellingShingle |
Wirtz, Jochen Kwok, David Peng Kwan Halo in consumer satisfaction : an experimental study of the presence, magnitude and impact of halo |
| author_sort |
Wirtz, Jochen |
| title |
Halo in consumer satisfaction : an experimental study of the presence, magnitude and impact of halo |
| title_short |
Halo in consumer satisfaction : an experimental study of the presence, magnitude and impact of halo |
| title_full |
Halo in consumer satisfaction : an experimental study of the presence, magnitude and impact of halo |
| title_fullStr |
Halo in consumer satisfaction : an experimental study of the presence, magnitude and impact of halo |
| title_full_unstemmed |
Halo in consumer satisfaction : an experimental study of the presence, magnitude and impact of halo |
| title_sort |
halo in consumer satisfaction : an experimental study of the presence, magnitude and impact of halo |
| publishDate |
2018 |
| url |
http://scholarbank.nus.edu.sg/handle/10635/140083 |
| _version_ |
1681097941296611328 |