Halo in consumer satisfaction : an experimental study of the presence, magnitude and impact of halo
Research Paper Series (National University of Singapore. Faculty of Business Administration); 1996-051
Saved in:
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Working Paper/Technical Report |
| Published: |
2018
|
| Online Access: | http://scholarbank.nus.edu.sg/handle/10635/140083 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | National University of Singapore |