Role of audio-visual congruency in consumer response to television commercials
Research Paper Series (National University of Singapore. Faculty of Business Administration); 1999-042
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| Format: | Working Paper/Technical Report |
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2018
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| Online Access: | http://scholarbank.nus.edu.sg/handle/10635/140312 |
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sg-nus-scholar.10635-1403122019-04-23T08:58:19Z Role of audio-visual congruency in consumer response to television commercials Lwin, May Lalwani, Ashok Kumar Pee, Beng Ling MARKETING Research Paper Series (National University of Singapore. Faculty of Business Administration); 1999-042 1-29 2018-04-19T03:34:48Z 2018-04-19T03:34:48Z 1999-05 Working Paper/Technical Report Lwin, May, Lalwani, Ashok Kumar, Pee, Beng Ling (1999-05). Role of audio-visual congruency in consumer response to television commercials. Research Paper Series (National University of Singapore. Faculty of Business Administration); 1999-042 : 1-29. ScholarBank@NUS Repository. http://scholarbank.nus.edu.sg/handle/10635/140312 Research Paper Series; 1999-042 |
| institution |
National University of Singapore |
| building |
NUS Library |
| country |
Singapore |
| collection |
ScholarBank@NUS |
| description |
Research Paper Series (National University of Singapore. Faculty of Business Administration); 1999-042 |
| author2 |
MARKETING |
| author_facet |
MARKETING Lwin, May Lalwani, Ashok Kumar Pee, Beng Ling |
| format |
Working Paper/Technical Report |
| author |
Lwin, May Lalwani, Ashok Kumar Pee, Beng Ling |
| spellingShingle |
Lwin, May Lalwani, Ashok Kumar Pee, Beng Ling Role of audio-visual congruency in consumer response to television commercials |
| author_sort |
Lwin, May |
| title |
Role of audio-visual congruency in consumer response to television commercials |
| title_short |
Role of audio-visual congruency in consumer response to television commercials |
| title_full |
Role of audio-visual congruency in consumer response to television commercials |
| title_fullStr |
Role of audio-visual congruency in consumer response to television commercials |
| title_full_unstemmed |
Role of audio-visual congruency in consumer response to television commercials |
| title_sort |
role of audio-visual congruency in consumer response to television commercials |
| publishDate |
2018 |
| url |
http://scholarbank.nus.edu.sg/handle/10635/140312 |
| _version_ |
1681097965746257920 |