Role of audio-visual congruency in consumer response to television commercials
Research Paper Series (National University of Singapore. Faculty of Business Administration); 1999-042
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Working Paper/Technical Report |
| Published: |
2018
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| Online Access: | http://scholarbank.nus.edu.sg/handle/10635/140312 |
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| Institution: | National University of Singapore |
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