Congruency of scent and music as a driver of in-store evaluations and behavior
Research Paper Series (National University of Singapore. Faculty of Business Administration); 2000-015
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| Format: | Working Paper/Technical Report |
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2018
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| Online Access: | http://scholarbank.nus.edu.sg/handle/10635/140373 |
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sg-nus-scholar.10635-1403732019-04-23T08:58:20Z Congruency of scent and music as a driver of in-store evaluations and behavior Wirtz, Jochen Mattila, Anna MARKETING Research Paper Series (National University of Singapore. Faculty of Business Administration); 2000-015 1-38 2018-04-19T04:15:05Z 2018-04-19T04:15:05Z 2000-04 Working Paper/Technical Report Wirtz, Jochen, Mattila, Anna (2000-04). Congruency of scent and music as a driver of in-store evaluations and behavior. Research Paper Series (National University of Singapore. Faculty of Business Administration); 2000-015 : 1-38. ScholarBank@NUS Repository. http://scholarbank.nus.edu.sg/handle/10635/140373 Research Paper Series; 2000-015 |
| institution |
National University of Singapore |
| building |
NUS Library |
| country |
Singapore |
| collection |
ScholarBank@NUS |
| description |
Research Paper Series (National University of Singapore. Faculty of Business Administration); 2000-015 |
| author2 |
MARKETING |
| author_facet |
MARKETING Wirtz, Jochen Mattila, Anna |
| format |
Working Paper/Technical Report |
| author |
Wirtz, Jochen Mattila, Anna |
| spellingShingle |
Wirtz, Jochen Mattila, Anna Congruency of scent and music as a driver of in-store evaluations and behavior |
| author_sort |
Wirtz, Jochen |
| title |
Congruency of scent and music as a driver of in-store evaluations and behavior |
| title_short |
Congruency of scent and music as a driver of in-store evaluations and behavior |
| title_full |
Congruency of scent and music as a driver of in-store evaluations and behavior |
| title_fullStr |
Congruency of scent and music as a driver of in-store evaluations and behavior |
| title_full_unstemmed |
Congruency of scent and music as a driver of in-store evaluations and behavior |
| title_sort |
congruency of scent and music as a driver of in-store evaluations and behavior |
| publishDate |
2018 |
| url |
http://scholarbank.nus.edu.sg/handle/10635/140373 |
| _version_ |
1681097975556734976 |