Risk-A version and dynamic brand choice

Research Paper Series (National University of Singapore. Faculty of Business Administration); 2008-007

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Bibliographic Details
Main Authors: Rajiv, Surendra, Prakhya, Srinivas, Srinivasan, Kannan
Other Authors: MARKETING
Format: Working Paper/Technical Report
Published: 2018
Online Access:http://scholarbank.nus.edu.sg/handle/10635/140640
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Institution: National University of Singapore

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