AFFECT TRANSMISSION EFFECTS: THE EFFECTIVE INFLUENCE OF SENSORY CHANNEL IN MARKETING STIMULI
Bachelor's
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Main Author: | KONG PUI SAN JOANNA |
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Other Authors: | NUS Business School |
Format: | Theses and Dissertations |
Published: |
2018
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Online Access: | http://scholarbank.nus.edu.sg/handle/10635/147652 |
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Institution: | National University of Singapore |
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