SEEING THE SAME DIFFERENTLY EXAMINING THE EFFECTS OF PROMOTION FRAMINGS AND SEMANTIC RELATEDNESS ON CONSUMERS’ RESPONSES

Bachelor's

Saved in:
Bibliographic Details
Main Author: TAN JIA’EN
Other Authors: NUS Business School
Format: Theses and Dissertations
Published: 2018
Online Access:http://scholarbank.nus.edu.sg/handle/10635/147914
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: National University of Singapore