SEEING THE SAME DIFFERENTLY EXAMINING THE EFFECTS OF PROMOTION FRAMINGS AND SEMANTIC RELATEDNESS ON CONSUMERS’ RESPONSES
Bachelor's
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Main Author: | TAN JIA’EN |
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Other Authors: | NUS Business School |
Format: | Theses and Dissertations |
Published: |
2018
|
Online Access: | http://scholarbank.nus.edu.sg/handle/10635/147914 |
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Institution: | National University of Singapore |
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