SEEING THE SAME DIFFERENTLY EXAMINING THE EFFECTS OF PROMOTION FRAMINGS AND SEMANTIC RELATEDNESS ON CONSUMERS’ RESPONSES
Bachelor's
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Theses and Dissertations |
| Published: |
2018
|
| Online Access: | http://scholarbank.nus.edu.sg/handle/10635/147914 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | National University of Singapore |
| id |
sg-nus-scholar.10635-147914 |
|---|---|
| record_format |
dspace |
| spelling |
sg-nus-scholar.10635-1479142019-04-12T15:01:35Z SEEING THE SAME DIFFERENTLY EXAMINING THE EFFECTS OF PROMOTION FRAMINGS AND SEMANTIC RELATEDNESS ON CONSUMERS’ RESPONSES TAN JIA’EN NUS Business School LEE YIH HWAI Bachelor's BACHELOR OF BUSINESS ADMINISTRATION WITH HONOURS 2018-10-01T04:32:26Z 2018-10-01T04:32:26Z 2011 Thesis TAN JIA’EN (2011). SEEING THE SAME DIFFERENTLY EXAMINING THE EFFECTS OF PROMOTION FRAMINGS AND SEMANTIC RELATEDNESS ON CONSUMERS’ RESPONSES. ScholarBank@NUS Repository. http://scholarbank.nus.edu.sg/handle/10635/147914 |
| institution |
National University of Singapore |
| building |
NUS Library |
| country |
Singapore |
| collection |
ScholarBank@NUS |
| description |
Bachelor's |
| author2 |
NUS Business School |
| author_facet |
NUS Business School TAN JIA’EN |
| format |
Theses and Dissertations |
| author |
TAN JIA’EN |
| spellingShingle |
TAN JIA’EN SEEING THE SAME DIFFERENTLY EXAMINING THE EFFECTS OF PROMOTION FRAMINGS AND SEMANTIC RELATEDNESS ON CONSUMERS’ RESPONSES |
| author_sort |
TAN JIA’EN |
| title |
SEEING THE SAME DIFFERENTLY
EXAMINING THE EFFECTS OF PROMOTION FRAMINGS AND SEMANTIC RELATEDNESS ON CONSUMERS’ RESPONSES |
| title_short |
SEEING THE SAME DIFFERENTLY
EXAMINING THE EFFECTS OF PROMOTION FRAMINGS AND SEMANTIC RELATEDNESS ON CONSUMERS’ RESPONSES |
| title_full |
SEEING THE SAME DIFFERENTLY
EXAMINING THE EFFECTS OF PROMOTION FRAMINGS AND SEMANTIC RELATEDNESS ON CONSUMERS’ RESPONSES |
| title_fullStr |
SEEING THE SAME DIFFERENTLY
EXAMINING THE EFFECTS OF PROMOTION FRAMINGS AND SEMANTIC RELATEDNESS ON CONSUMERS’ RESPONSES |
| title_full_unstemmed |
SEEING THE SAME DIFFERENTLY
EXAMINING THE EFFECTS OF PROMOTION FRAMINGS AND SEMANTIC RELATEDNESS ON CONSUMERS’ RESPONSES |
| title_sort |
seeing the same differently
examining the effects of promotion framings and semantic relatedness on consumers’ responses |
| publishDate |
2018 |
| url |
http://scholarbank.nus.edu.sg/handle/10635/147914 |
| _version_ |
1681098800201990144 |