SEEING THE SAME DIFFERENTLY EXAMINING THE EFFECTS OF PROMOTION FRAMINGS AND SEMANTIC RELATEDNESS ON CONSUMERS’ RESPONSES
Bachelor's
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| Format: | Theses and Dissertations |
| Published: |
2018
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| Online Access: | http://scholarbank.nus.edu.sg/handle/10635/147914 |
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| Institution: | National University of Singapore |
| Summary: | Bachelor's |
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