Facts Over Stories for Involved Publics: Framing Effects in CSR Messaging and the Roles of Issue Involvement, Message Elaboration, Affect, and Skepticism

Facts Over Stories for Involved Publics: Framing Effects in CSR Messaging and the Roles of Issue Involvement, Message Elaboration, Affect, and Skepticism

10.1177/0893318918793941

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Bibliographic Details
Main Authors: GANGA SASIDHARAN, MOHAMED ELMIE BIN NEKMAT
Other Authors: COMMUNICATIONS AND NEW MEDIA
Format: Article
Published: Sage Publications 2019
Online Access:http://scholarbank.nus.edu.sg/handle/10635/150524
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Institution: National University of Singapore
Description
Summary:10.1177/0893318918793941

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