Facts Over Stories for Involved Publics: Framing Effects in CSR Messaging and the Roles of Issue Involvement, Message Elaboration, Affect, and Skepticism
10.1177/0893318918793941
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| Main Authors: | , |
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| Format: | Article |
| Published: |
Sage Publications
2019
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| Online Access: | http://scholarbank.nus.edu.sg/handle/10635/150524 |
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| Institution: | National University of Singapore |