Services Marketing People, Technology, Strategy

Services Marketing People, Technology, Strategy

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Bibliographic Details
Main Authors: WIRTZ,JOCHEN, Lovelock, Christopher
Other Authors: MARKETING
Format: Book
Published: World Scientific (Us) 2019
Subjects:
Customer services
Online Access:https://scholarbank.nus.edu.sg/handle/10635/160766
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Institution: National University of Singapore
id sg-nus-scholar.10635-160766
record_format dspace
spelling sg-nus-scholar.10635-1607662024-11-12T01:08:19Z Services Marketing People, Technology, Strategy WIRTZ,JOCHEN Lovelock, Christopher MARKETING Prof Wirtz, Jochen Customer services 2019-10-25T00:48:06Z 2019-10-25T00:48:06Z 2016-03-30 2019-10-24T09:30:45Z Book WIRTZ,JOCHEN, Lovelock, Christopher (2016-03-30). Services Marketing People, Technology, Strategy. ScholarBank@NUS Repository. 1944659013 9781944659011 https://scholarbank.nus.edu.sg/handle/10635/160766 World Scientific (Us) Elements
institution National University of Singapore
building NUS Library
continent Asia
country Singapore
Singapore
content_provider NUS Library
collection ScholarBank@NUS
topic Customer services
spellingShingle Customer services
WIRTZ,JOCHEN
Lovelock, Christopher
Services Marketing People, Technology, Strategy
author2 MARKETING
author_facet MARKETING
WIRTZ,JOCHEN
Lovelock, Christopher
format Book
author WIRTZ,JOCHEN
Lovelock, Christopher
author_sort WIRTZ,JOCHEN
title Services Marketing People, Technology, Strategy
title_short Services Marketing People, Technology, Strategy
title_full Services Marketing People, Technology, Strategy
title_fullStr Services Marketing People, Technology, Strategy
title_full_unstemmed Services Marketing People, Technology, Strategy
title_sort services marketing people, technology, strategy
publisher World Scientific (Us)
publishDate 2019
url https://scholarbank.nus.edu.sg/handle/10635/160766
_version_ 1821230431720177664

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