Putting the "service" into B2B marketing: key developments in service research and their relevance for B2B

• المؤلفون الرئيسيون: Wirtz, Jochen, Kowalkowski, Christian
• مؤلفون آخرون: DEAN'S OFFICE (BIZ)
• التنسيق: مقال
• اللغة: English
• منشور في: EMERALD GROUP PUBLISHING LTD 2023
• الموضوعات: Social Sciences; Business; Business & Economics; Digitization; Artificial intelligence; Service robots; Productization; Intelligent automation; Cost-effective service excellence; CUSTOMER SOLUTIONS; BUSINESS SERVICES; LED GROWTH; SERVITIZATION; INNOVATION; FIRMS; PRODUCTIZATION; PRODUCTISATION; PERSPECTIVE; INTEGRATION
• الوصول للمادة أونلاين: https://scholarbank.nus.edu.sg/handle/10635/245203
• المؤسسة: National University of Singapore

10.1108/JBIM-02-2022-0085