Putting the "service" into B2B marketing: key developments in service research and their relevance for B2B

Putting the "service" into B2B marketing: key developments in service research and their relevance for B2B

10.1108/JBIM-02-2022-0085

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Bibliographic Details
Main Authors: Wirtz, Jochen, Kowalkowski, Christian
Other Authors: DEAN'S OFFICE (BIZ)
Format: Article
Language:English
Published: EMERALD GROUP PUBLISHING LTD 2023
Subjects:
Social Sciences
Business
Business & Economics
Digitization
Artificial intelligence
Service robots
Productization
Intelligent automation
Cost-effective service excellence
CUSTOMER SOLUTIONS
BUSINESS SERVICES
LED GROWTH
SERVITIZATION
INNOVATION
FIRMS
PRODUCTIZATION
PRODUCTISATION
PERSPECTIVE
INTEGRATION
Online Access:https://scholarbank.nus.edu.sg/handle/10635/245203
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Institution: National University of Singapore
Language: English

Internet

https://scholarbank.nus.edu.sg/handle/10635/245203

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