Putting the "service" into B2B marketing: key developments in service research and their relevance for B2B

Putting the "service" into B2B marketing: key developments in service research and their relevance for B2B

10.1108/JBIM-02-2022-0085

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Bibliographic Details
Main Authors:	Wirtz, Jochen, Kowalkowski, Christian
Other Authors:	DEAN'S OFFICE (BIZ)
Format:	Article
Language:	English
Published:	EMERALD GROUP PUBLISHING LTD 2023
Subjects:	Social Sciences Business Business & Economics Digitization Artificial intelligence Service robots Productization Intelligent automation Cost-effective service excellence CUSTOMER SOLUTIONS BUSINESS SERVICES LED GROWTH SERVITIZATION INNOVATION FIRMS PRODUCTIZATION PRODUCTISATION PERSPECTIVE INTEGRATION
Online Access:	https://scholarbank.nus.edu.sg/handle/10635/245203
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Institution:	National University of Singapore
Language:	English

Description
Summary:	10.1108/JBIM-02-2022-0085