Putting the "service" into B2B marketing: key developments in service research and their relevance for B2B

10.1108/JBIM-02-2022-0085

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Bibliographic Details
Main Authors:	Wirtz, Jochen, Kowalkowski, Christian
Other Authors:	DEAN'S OFFICE (BIZ)
Format:	Article
Language:	English
Published:	EMERALD GROUP PUBLISHING LTD 2023
Subjects:	Social Sciences Business Business & Economics Digitization Artificial intelligence Service robots Productization Intelligent automation Cost-effective service excellence CUSTOMER SOLUTIONS BUSINESS SERVICES LED GROWTH SERVITIZATION INNOVATION FIRMS PRODUCTIZATION PRODUCTISATION PERSPECTIVE INTEGRATION
Online Access:	https://scholarbank.nus.edu.sg/handle/10635/245203
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Institution:	National University of Singapore
Language:	English

id	sg-nus-scholar.10635-245203
record_format	dspace
spelling	sg-nus-scholar.10635-2452032023-10-10T03:43:51Z Putting the "service" into B2B marketing: key developments in service research and their relevance for B2B Wirtz, Jochen Kowalkowski, Christian DEAN'S OFFICE (BIZ) Social Sciences Business Business & Economics Digitization Artificial intelligence Service robots Productization Intelligent automation Cost-effective service excellence CUSTOMER SOLUTIONS BUSINESS SERVICES LED GROWTH SERVITIZATION INNOVATION FIRMS PRODUCTIZATION PRODUCTISATION PERSPECTIVE INTEGRATION 10.1108/JBIM-02-2022-0085 JOURNAL OF BUSINESS & INDUSTRIAL MARKETING 38 2 272-289 2023-10-09T06:38:41Z 2023-10-09T06:38:41Z 2023-01-20 2023-10-08T16:57:10Z Article Wirtz, Jochen, Kowalkowski, Christian (2023-01-20). Putting the "service" into B2B marketing: key developments in service research and their relevance for B2B. JOURNAL OF BUSINESS & INDUSTRIAL MARKETING 38 (2) : 272-289. ScholarBank@NUS Repository. https://doi.org/10.1108/JBIM-02-2022-0085 0885-8624 2052-1189 https://scholarbank.nus.edu.sg/handle/10635/245203 en EMERALD GROUP PUBLISHING LTD Elements
institution	National University of Singapore
building	NUS Library
continent	Asia
country	Singapore Singapore
content_provider	NUS Library
collection	ScholarBank@NUS
language	English
topic	Social Sciences Business Business & Economics Digitization Artificial intelligence Service robots Productization Intelligent automation Cost-effective service excellence CUSTOMER SOLUTIONS BUSINESS SERVICES LED GROWTH SERVITIZATION INNOVATION FIRMS PRODUCTIZATION PRODUCTISATION PERSPECTIVE INTEGRATION
spellingShingle	Social Sciences Business Business & Economics Digitization Artificial intelligence Service robots Productization Intelligent automation Cost-effective service excellence CUSTOMER SOLUTIONS BUSINESS SERVICES LED GROWTH SERVITIZATION INNOVATION FIRMS PRODUCTIZATION PRODUCTISATION PERSPECTIVE INTEGRATION Wirtz, Jochen Kowalkowski, Christian Putting the "service" into B2B marketing: key developments in service research and their relevance for B2B
description	10.1108/JBIM-02-2022-0085
author2	DEAN'S OFFICE (BIZ)
author_facet	DEAN'S OFFICE (BIZ) Wirtz, Jochen Kowalkowski, Christian
format	Article
author	Wirtz, Jochen Kowalkowski, Christian
author_sort	Wirtz, Jochen
title	Putting the "service" into B2B marketing: key developments in service research and their relevance for B2B
title_short	Putting the "service" into B2B marketing: key developments in service research and their relevance for B2B
title_full	Putting the "service" into B2B marketing: key developments in service research and their relevance for B2B
title_fullStr	Putting the "service" into B2B marketing: key developments in service research and their relevance for B2B
title_full_unstemmed	Putting the "service" into B2B marketing: key developments in service research and their relevance for B2B
title_sort	putting the "service" into b2b marketing: key developments in service research and their relevance for b2b
publisher	EMERALD GROUP PUBLISHING LTD
publishDate	2023
url	https://scholarbank.nus.edu.sg/handle/10635/245203
_version_	1781793597830463488

Putting the "service" into B2B marketing: key developments in service research and their relevance for B2B

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