Services Marketing People, Technology, Strategy
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Main Authors: | WIRTZ,JOCHEN, Lovelock, Christopher |
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Other Authors: | MARKETING |
Format: | Book |
Published: |
World Scientific (Us)
2019
|
Subjects: | |
Online Access: | https://scholarbank.nus.edu.sg/handle/10635/160766 |
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Institution: | National University of Singapore |
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