The Relationship Between Online Referral Marketing and Price Promotion: Evidence from a Large E-Commerce Platform

The Relationship Between Online Referral Marketing and Price Promotion: Evidence from a Large E-Commerce Platform

10.1080/07421222.2021.1962597

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Bibliographic Details
Main Authors: Zike Cao, Junhong Chu, Kai-Lung Hui, Hong Xu
Other Authors: MARKETING
Format: Article
Published: Taylor & Francis 2022
Online Access:https://scholarbank.nus.edu.sg/handle/10635/214923
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Institution: National University of Singapore
Description
Summary:10.1080/07421222.2021.1962597

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