The Relationship Between Online Referral Marketing and Price Promotion: Evidence from a Large E-Commerce Platform
10.1080/07421222.2021.1962597
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| Main Authors: | , , , |
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| Other Authors: | |
| Format: | Article |
| Published: |
Taylor & Francis
2022
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| Online Access: | https://scholarbank.nus.edu.sg/handle/10635/214923 |
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| Institution: | National University of Singapore |