The Relationship Between Online Referral Marketing and Price Promotion: Evidence from a Large E-Commerce Platform
10.1080/07421222.2021.1962597
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2022
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sg-nus-scholar.10635-2149232023-08-29T21:32:44Z The Relationship Between Online Referral Marketing and Price Promotion: Evidence from a Large E-Commerce Platform Zike Cao Junhong Chu Kai-Lung Hui Hong Xu MARKETING 10.1080/07421222.2021.1962597 Journal of Management Information Systems 38 3 855-888 2022-02-07T07:23:26Z 2022-02-07T07:23:26Z 2021-12-07 Article Zike Cao, Junhong Chu, Kai-Lung Hui, Hong Xu (2021-12-07). The Relationship Between Online Referral Marketing and Price Promotion: Evidence from a Large E-Commerce Platform. Journal of Management Information Systems 38 (3) : 855-888. ScholarBank@NUS Repository. https://doi.org/10.1080/07421222.2021.1962597 0742-1222 https://scholarbank.nus.edu.sg/handle/10635/214923 Taylor & Francis Taylor & Francis |
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National University of Singapore |
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NUS Library |
| continent |
Asia |
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Singapore Singapore |
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ScholarBank@NUS |
| description |
10.1080/07421222.2021.1962597 |
| author2 |
MARKETING |
| author_facet |
MARKETING Zike Cao Junhong Chu Kai-Lung Hui Hong Xu |
| format |
Article |
| author |
Zike Cao Junhong Chu Kai-Lung Hui Hong Xu |
| spellingShingle |
Zike Cao Junhong Chu Kai-Lung Hui Hong Xu The Relationship Between Online Referral Marketing and Price Promotion: Evidence from a Large E-Commerce Platform |
| author_sort |
Zike Cao |
| title |
The Relationship Between Online Referral Marketing and Price Promotion: Evidence from a Large E-Commerce Platform |
| title_short |
The Relationship Between Online Referral Marketing and Price Promotion: Evidence from a Large E-Commerce Platform |
| title_full |
The Relationship Between Online Referral Marketing and Price Promotion: Evidence from a Large E-Commerce Platform |
| title_fullStr |
The Relationship Between Online Referral Marketing and Price Promotion: Evidence from a Large E-Commerce Platform |
| title_full_unstemmed |
The Relationship Between Online Referral Marketing and Price Promotion: Evidence from a Large E-Commerce Platform |
| title_sort |
relationship between online referral marketing and price promotion: evidence from a large e-commerce platform |
| publisher |
Taylor & Francis |
| publishDate |
2022 |
| url |
https://scholarbank.nus.edu.sg/handle/10635/214923 |
| _version_ |
1779154660120068096 |