Proactive Handling of Flight Overbooking: How to Reduce Negative eWOM and the Costs of Bumping Customers
10.1177/1094670520933683
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Main Authors: | Nazifi, Amin, Gelbrich, Katja, Grégoire, Y., Koch, Sebastian, El-Manstrly, Dahlia, Wirtz, Jochen |
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Other Authors: | MARKETING |
Format: | Article |
Published: |
SAGE Publications Inc.
2022
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Subjects: | |
Online Access: | https://scholarbank.nus.edu.sg/handle/10635/232935 |
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Institution: | National University of Singapore |
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