Exploring the nonlinear influence of nonverbal dominance in marketing communicators: Instrumental outcomes, social outcomes, and persuasion

Exploring the nonlinear influence of nonverbal dominance in marketing communicators: Instrumental outcomes, social outcomes, and persuasion

10.1016/j.jbusres.2023.114201

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Bibliographic Details
Main Authors: Lasarov, W, Orth, UR, Wirtz, J, Holm, M
Other Authors: DEAN'S OFFICE (BIZ)
Format: Article
Published: Elsevier BV 2023
Online Access:https://scholarbank.nus.edu.sg/handle/10635/245193
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Institution: National University of Singapore
Description
Summary:10.1016/j.jbusres.2023.114201

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