Exploring the nonlinear influence of nonverbal dominance in marketing communicators: Instrumental outcomes, social outcomes, and persuasion
10.1016/j.jbusres.2023.114201
Saved in:
| Main Authors: | , , , |
|---|---|
| Other Authors: | |
| Format: | Article |
| Published: |
Elsevier BV
2023
|
| Online Access: | https://scholarbank.nus.edu.sg/handle/10635/245193 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | National University of Singapore |
| id |
sg-nus-scholar.10635-245193 |
|---|---|
| record_format |
dspace |
| spelling |
sg-nus-scholar.10635-2451932023-10-31T08:31:12Z Exploring the nonlinear influence of nonverbal dominance in marketing communicators: Instrumental outcomes, social outcomes, and persuasion Lasarov, W Orth, UR Wirtz, J Holm, M DEAN'S OFFICE (BIZ) 10.1016/j.jbusres.2023.114201 Journal of Business Research 168 114201-114201 2023-10-09T03:21:50Z 2023-10-09T03:21:50Z 2023-11-01 2023-10-08T16:41:55Z Article Lasarov, W, Orth, UR, Wirtz, J, Holm, M (2023-11-01). Exploring the nonlinear influence of nonverbal dominance in marketing communicators: Instrumental outcomes, social outcomes, and persuasion. Journal of Business Research 168 : 114201-114201. ScholarBank@NUS Repository. https://doi.org/10.1016/j.jbusres.2023.114201 0148-2963 https://scholarbank.nus.edu.sg/handle/10635/245193 Elsevier BV Elements |
| institution |
National University of Singapore |
| building |
NUS Library |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
NUS Library |
| collection |
ScholarBank@NUS |
| description |
10.1016/j.jbusres.2023.114201 |
| author2 |
DEAN'S OFFICE (BIZ) |
| author_facet |
DEAN'S OFFICE (BIZ) Lasarov, W Orth, UR Wirtz, J Holm, M |
| format |
Article |
| author |
Lasarov, W Orth, UR Wirtz, J Holm, M |
| spellingShingle |
Lasarov, W Orth, UR Wirtz, J Holm, M Exploring the nonlinear influence of nonverbal dominance in marketing communicators: Instrumental outcomes, social outcomes, and persuasion |
| author_sort |
Lasarov, W |
| title |
Exploring the nonlinear influence of nonverbal dominance in marketing communicators: Instrumental outcomes, social outcomes, and persuasion |
| title_short |
Exploring the nonlinear influence of nonverbal dominance in marketing communicators: Instrumental outcomes, social outcomes, and persuasion |
| title_full |
Exploring the nonlinear influence of nonverbal dominance in marketing communicators: Instrumental outcomes, social outcomes, and persuasion |
| title_fullStr |
Exploring the nonlinear influence of nonverbal dominance in marketing communicators: Instrumental outcomes, social outcomes, and persuasion |
| title_full_unstemmed |
Exploring the nonlinear influence of nonverbal dominance in marketing communicators: Instrumental outcomes, social outcomes, and persuasion |
| title_sort |
exploring the nonlinear influence of nonverbal dominance in marketing communicators: instrumental outcomes, social outcomes, and persuasion |
| publisher |
Elsevier BV |
| publishDate |
2023 |
| url |
https://scholarbank.nus.edu.sg/handle/10635/245193 |
| _version_ |
1781793595335901184 |