Managing brands and customer engagement in online brand communities

JOURNAL OF SERVICE MANAGEMENT

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Bibliographic Details
Main Authors:	Wirtz, Jochen, den Ambtman, Anouk, Bloemer, Josee, Horvath, Csilla, Ramaseshan, B, van de Klundert, Joris, Canli, Zeynep Gurhan, Kandampully, Jay
Other Authors:	DEAN'S OFFICE (BIZ)
Format:	Article
Language:	English
Published:	EMERALD GROUP PUBLISHING LTD 2023
Subjects:	Social Sciences Management Business & Economics Internet Communities Brands Social networks Online brand community Consumer behaviour Brand management Customer engagement Brand engagement Brand equity Community governance Community funding SOCIAL IDENTITY THEORY WORD-OF-MOUTH CONSUMER PARTICIPATION LOYALTY TRUST CONTEXT IMPACT MODEL COMMITMENT
Online Access:	https://scholarbank.nus.edu.sg/handle/10635/245234
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Institution:	National University of Singapore
Language:	English

id	sg-nus-scholar.10635-245234
record_format	dspace
spelling	sg-nus-scholar.10635-2452342023-10-11T06:30:47Z Managing brands and customer engagement in online brand communities Wirtz, Jochen den Ambtman, Anouk Bloemer, Josee Horvath, Csilla Ramaseshan, B van de Klundert, Joris Canli, Zeynep Gurhan Kandampully, Jay DEAN'S OFFICE (BIZ) Social Sciences Management Business & Economics Internet Communities Brands Social networks Online brand community Consumer behaviour Brand management Customer engagement Brand engagement Brand equity Community governance Community funding SOCIAL IDENTITY THEORY WORD-OF-MOUTH CONSUMER PARTICIPATION LOYALTY TRUST CONTEXT IMPACT MODEL COMMITMENT JOURNAL OF SERVICE MANAGEMENT 24 3 223-244 2023-10-11T06:26:55Z 2023-10-11T06:26:55Z 2013 2023-10-10T14:15:50Z Article Wirtz, Jochen, den Ambtman, Anouk, Bloemer, Josee, Horvath, Csilla, Ramaseshan, B, van de Klundert, Joris, Canli, Zeynep Gurhan, Kandampully, Jay (2013). Managing brands and customer engagement in online brand communities. JOURNAL OF SERVICE MANAGEMENT 24 (3) : 223-244. ScholarBank@NUS Repository. 1757-5818,1757-5826 https://scholarbank.nus.edu.sg/handle/10635/245234 en EMERALD GROUP PUBLISHING LTD Elements
institution	National University of Singapore
building	NUS Library
continent	Asia
country	Singapore Singapore
content_provider	NUS Library
collection	ScholarBank@NUS
language	English
topic	Social Sciences Management Business & Economics Internet Communities Brands Social networks Online brand community Consumer behaviour Brand management Customer engagement Brand engagement Brand equity Community governance Community funding SOCIAL IDENTITY THEORY WORD-OF-MOUTH CONSUMER PARTICIPATION LOYALTY TRUST CONTEXT IMPACT MODEL COMMITMENT
spellingShingle	Social Sciences Management Business & Economics Internet Communities Brands Social networks Online brand community Consumer behaviour Brand management Customer engagement Brand engagement Brand equity Community governance Community funding SOCIAL IDENTITY THEORY WORD-OF-MOUTH CONSUMER PARTICIPATION LOYALTY TRUST CONTEXT IMPACT MODEL COMMITMENT Wirtz, Jochen den Ambtman, Anouk Bloemer, Josee Horvath, Csilla Ramaseshan, B van de Klundert, Joris Canli, Zeynep Gurhan Kandampully, Jay Managing brands and customer engagement in online brand communities
description	JOURNAL OF SERVICE MANAGEMENT
author2	DEAN'S OFFICE (BIZ)
author_facet	DEAN'S OFFICE (BIZ) Wirtz, Jochen den Ambtman, Anouk Bloemer, Josee Horvath, Csilla Ramaseshan, B van de Klundert, Joris Canli, Zeynep Gurhan Kandampully, Jay
format	Article
author	Wirtz, Jochen den Ambtman, Anouk Bloemer, Josee Horvath, Csilla Ramaseshan, B van de Klundert, Joris Canli, Zeynep Gurhan Kandampully, Jay
author_sort	Wirtz, Jochen
title	Managing brands and customer engagement in online brand communities
title_short	Managing brands and customer engagement in online brand communities
title_full	Managing brands and customer engagement in online brand communities
title_fullStr	Managing brands and customer engagement in online brand communities
title_full_unstemmed	Managing brands and customer engagement in online brand communities
title_sort	managing brands and customer engagement in online brand communities
publisher	EMERALD GROUP PUBLISHING LTD
publishDate	2023
url	https://scholarbank.nus.edu.sg/handle/10635/245234
_version_	1781793601458536448

Managing brands and customer engagement in online brand communities

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