Managing brands and customer engagement in online brand communities

JOURNAL OF SERVICE MANAGEMENT

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Bibliographic Details
Main Authors:	Wirtz, Jochen, den Ambtman, Anouk, Bloemer, Josee, Horvath, Csilla, Ramaseshan, B, van de Klundert, Joris, Canli, Zeynep Gurhan, Kandampully, Jay
Other Authors:	DEAN'S OFFICE (BIZ)
Format:	Article
Language:	English
Published:	EMERALD GROUP PUBLISHING LTD 2023
Subjects:	Social Sciences Management Business & Economics Internet Communities Brands Social networks Online brand community Consumer behaviour Brand management Customer engagement Brand engagement Brand equity Community governance Community funding SOCIAL IDENTITY THEORY WORD-OF-MOUTH CONSUMER PARTICIPATION LOYALTY TRUST CONTEXT IMPACT MODEL COMMITMENT
Online Access:	https://scholarbank.nus.edu.sg/handle/10635/245234
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Institution:	National University of Singapore
Language:	English

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