The moderating effects of utilitarian and hedonic values on information technology continuance

• Main Authors: Xu, L., Lin, J., Chan, H.C.
• Other Authors: INFORMATION SYSTEMS
• Format: Article
• Published: 2013
• Subjects: Hedonic value; Intention to continue to use; Moderating effects; Nature of the technology; Technology acceptance model; Utilitarian value
• Online Access: http://scholarbank.nus.edu.sg/handle/10635/42569
• Institution: National University of Singapore

10.1145/2240156.2240160