Consumers' acceptance of electronic word-ofmouth recommendations: Effects of multiple communication elements and processing motivation

Consumers' acceptance of electronic word-ofmouth recommendations: Effects of multiple communication elements and processing motivation

ICIS 2006 Proceedings - Twenty Seventh International Conference on Information Systems

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Bibliographic Details
Main Authors: Wang, X., Wei, K.-K.
Other Authors: INFORMATION SYSTEMS
Format: Conference or Workshop Item
Published: 2013
Subjects:
Diagnosticity
Electronic word-of-mouth
Online recommendation acceptance
Online Access:http://scholarbank.nus.edu.sg/handle/10635/42619
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Institution: National University of Singapore
Description
Summary:ICIS 2006 Proceedings - Twenty Seventh International Conference on Information Systems

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