Consumers' acceptance of electronic word-ofmouth recommendations: Effects of multiple communication elements and processing motivation
ICIS 2006 Proceedings - Twenty Seventh International Conference on Information Systems
Saved in:
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Conference or Workshop Item |
| Published: |
2013
|
| Subjects: | |
| Online Access: | http://scholarbank.nus.edu.sg/handle/10635/42619 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | National University of Singapore |