Electronic word-of-mouth: An integration of social influence and identity

Electronic word-of-mouth: An integration of social influence and identity

ICIS 2010 Proceedings - Thirty First International Conference on Information Systems

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Bibliographic Details
Main Authors: Chang, K.T.T., Tan, B.C.Y., Liang, X.
Other Authors: INFORMATION SYSTEMS
Format: Conference or Workshop Item
Published: 2013
Subjects:
Product conspicuousness
Social identities
Social influence
Word-of-mouth
Online Access:http://scholarbank.nus.edu.sg/handle/10635/42658
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Institution: National University of Singapore
Description
Summary:ICIS 2010 Proceedings - Thirty First International Conference on Information Systems

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