Electronic word-of-mouth: An integration of social influence and identity

• Main Authors: Chang, K.T.T., Tan, B.C.Y., Liang, X.
• Other Authors: INFORMATION SYSTEMS
• Format: Conference or Workshop Item
• Published: 2013
• Subjects: Product conspicuousness; Social identities; Social influence; Word-of-mouth
• Online Access: http://scholarbank.nus.edu.sg/handle/10635/42658
• Institution: National University of Singapore

ICIS 2010 Proceedings - Thirty First International Conference on Information Systems