Mobile advertising: An empirical study of advertising response and search behavior
ICIS 2009 Proceedings - Thirtieth International Conference on Information Systems
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2013
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sg-nus-scholar.10635-430022015-01-11T14:12:52Z Mobile advertising: An empirical study of advertising response and search behavior Goh, K.Y. Chu, J. Soh, W. INFORMATION SYSTEMS MARKETING Advertising response Information search Mobile advertising ICIS 2009 Proceedings - Thirtieth International Conference on Information Systems 2013-07-23T09:16:49Z 2013-07-23T09:16:49Z 2009 Conference Paper Goh, K.Y.,Chu, J.,Soh, W. (2009). Mobile advertising: An empirical study of advertising response and search behavior. ICIS 2009 Proceedings - Thirtieth International Conference on Information Systems. ScholarBank@NUS Repository. http://scholarbank.nus.edu.sg/handle/10635/43002 NOT_IN_WOS Scopus |
| institution |
National University of Singapore |
| building |
NUS Library |
| country |
Singapore |
| collection |
ScholarBank@NUS |
| topic |
Advertising response Information search Mobile advertising |
| spellingShingle |
Advertising response Information search Mobile advertising Goh, K.Y. Chu, J. Soh, W. Mobile advertising: An empirical study of advertising response and search behavior |
| description |
ICIS 2009 Proceedings - Thirtieth International Conference on Information Systems |
| author2 |
INFORMATION SYSTEMS |
| author_facet |
INFORMATION SYSTEMS Goh, K.Y. Chu, J. Soh, W. |
| format |
Conference or Workshop Item |
| author |
Goh, K.Y. Chu, J. Soh, W. |
| author_sort |
Goh, K.Y. |
| title |
Mobile advertising: An empirical study of advertising response and search behavior |
| title_short |
Mobile advertising: An empirical study of advertising response and search behavior |
| title_full |
Mobile advertising: An empirical study of advertising response and search behavior |
| title_fullStr |
Mobile advertising: An empirical study of advertising response and search behavior |
| title_full_unstemmed |
Mobile advertising: An empirical study of advertising response and search behavior |
| title_sort |
mobile advertising: an empirical study of advertising response and search behavior |
| publishDate |
2013 |
| url |
http://scholarbank.nus.edu.sg/handle/10635/43002 |
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1681082705282859008 |