Product development strategies for established market pioneers, early followers, and late entrants

10.1002/smj.257

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Bibliographic Details
Main Authors:	Robinson, W.T., Chiang, J.
Other Authors:	MARKETING
Format:	Article
Published:	2013
Subjects:	Market pioneering Marketing strategy New product development Order of market entry
Online Access:	http://scholarbank.nus.edu.sg/handle/10635/43816
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Institution:	National University of Singapore

id	sg-nus-scholar.10635-43816
record_format	dspace
spelling	sg-nus-scholar.10635-438162023-10-26T08:40:03Z Product development strategies for established market pioneers, early followers, and late entrants Robinson, W.T. Chiang, J. MARKETING Market pioneering Marketing strategy New product development Order of market entry 10.1002/smj.257 Strategic Management Journal 23 9 855-866 SMAJD 2013-10-09T02:46:01Z 2013-10-09T02:46:01Z 2002 Article Robinson, W.T., Chiang, J. (2002). Product development strategies for established market pioneers, early followers, and late entrants. Strategic Management Journal 23 (9) : 855-866. ScholarBank@NUS Repository. https://doi.org/10.1002/smj.257 01432095 http://scholarbank.nus.edu.sg/handle/10635/43816 000177493400005 Scopus
institution	National University of Singapore
building	NUS Library
continent	Asia
country	Singapore Singapore
content_provider	NUS Library
collection	ScholarBank@NUS
topic	Market pioneering Marketing strategy New product development Order of market entry
spellingShingle	Market pioneering Marketing strategy New product development Order of market entry Robinson, W.T. Chiang, J. Product development strategies for established market pioneers, early followers, and late entrants
description	10.1002/smj.257
author2	MARKETING
author_facet	MARKETING Robinson, W.T. Chiang, J.
format	Article
author	Robinson, W.T. Chiang, J.
author_sort	Robinson, W.T.
title	Product development strategies for established market pioneers, early followers, and late entrants
title_short	Product development strategies for established market pioneers, early followers, and late entrants
title_full	Product development strategies for established market pioneers, early followers, and late entrants
title_fullStr	Product development strategies for established market pioneers, early followers, and late entrants
title_full_unstemmed	Product development strategies for established market pioneers, early followers, and late entrants
title_sort	product development strategies for established market pioneers, early followers, and late entrants
publishDate	2013
url	http://scholarbank.nus.edu.sg/handle/10635/43816
_version_	1781411222910926848

Product development strategies for established market pioneers, early followers, and late entrants

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