Product development strategies for established market pioneers, early followers, and late entrants

10.1002/smj.257

Saved in:

Bibliographic Details
Main Authors:	Robinson, W.T., Chiang, J.
Other Authors:	MARKETING
Format:	Article
Published:	2013
Subjects:	Market pioneering Marketing strategy New product development Order of market entry
Online Access:	http://scholarbank.nus.edu.sg/handle/10635/43816
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	National University of Singapore

Be the first to leave a comment!

Similar Items