Product development strategies for established market pioneers, early followers, and late entrants
10.1002/smj.257
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Main Authors: | Robinson, W.T., Chiang, J. |
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Other Authors: | MARKETING |
Format: | Article |
Published: |
2013
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Subjects: | |
Online Access: | http://scholarbank.nus.edu.sg/handle/10635/43816 |
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Institution: | National University of Singapore |
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