The effects of incentives, deal proneness, satisfaction and tie strength on word-of-mouth behaviour

The effects of incentives, deal proneness, satisfaction and tie strength on word-of-mouth behaviour

10.1108/09564230210425340

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Bibliographic Details
Main Authors: Wirtz, J., Chew, P.
Other Authors: MARKETING
Format: Article
Published: 2013
Subjects:
Customer satisfaction
Effectiveness
Incentives
Purchasing
Recommendations
Online Access:http://scholarbank.nus.edu.sg/handle/10635/43818
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Institution: National University of Singapore
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