The effects of incentives, deal proneness, satisfaction and tie strength on word-of-mouth behaviour
10.1108/09564230210425340
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Main Authors: | Wirtz, J., Chew, P. |
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Other Authors: | MARKETING |
Format: | Article |
Published: |
2013
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Subjects: | |
Online Access: | http://scholarbank.nus.edu.sg/handle/10635/43818 |
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Institution: | National University of Singapore |
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