Visual and verbal information processing in a consumer context: Further considerations

Visual and verbal information processing in a consumer context: Further considerations

10.1016/j.jcps.2008.09.005

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Bibliographic Details
Main Authors: Wyer Jr., R.S., Jiang, Y., Hung, I.W.
Other Authors: MARKETING
Format: Article
Published: 2013
Online Access:http://scholarbank.nus.edu.sg/handle/10635/43823
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Institution: National University of Singapore
Description
Summary:10.1016/j.jcps.2008.09.005

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