Does loving a brand mean loving its products? the role of brand-elicited affect in brand extension evaluations
10.1509/jmkr.2005.42.4.495
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2013
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sg-nus-scholar.10635-438572023-10-30T23:00:21Z Does loving a brand mean loving its products? the role of brand-elicited affect in brand extension evaluations Yeung, C.W.M. Wyer Jr., R.S. MARKETING 10.1509/jmkr.2005.42.4.495 Journal of Marketing Research 42 4 495-506 2013-10-09T02:47:03Z 2013-10-09T02:47:03Z 2005 Article Yeung, C.W.M., Wyer Jr., R.S. (2005). Does loving a brand mean loving its products? the role of brand-elicited affect in brand extension evaluations. Journal of Marketing Research 42 (4) : 495-506. ScholarBank@NUS Repository. https://doi.org/10.1509/jmkr.2005.42.4.495 00222437 http://scholarbank.nus.edu.sg/handle/10635/43857 000233183100013 Scopus |
| institution |
National University of Singapore |
| building |
NUS Library |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
NUS Library |
| collection |
ScholarBank@NUS |
| description |
10.1509/jmkr.2005.42.4.495 |
| author2 |
MARKETING |
| author_facet |
MARKETING Yeung, C.W.M. Wyer Jr., R.S. |
| format |
Article |
| author |
Yeung, C.W.M. Wyer Jr., R.S. |
| spellingShingle |
Yeung, C.W.M. Wyer Jr., R.S. Does loving a brand mean loving its products? the role of brand-elicited affect in brand extension evaluations |
| author_sort |
Yeung, C.W.M. |
| title |
Does loving a brand mean loving its products? the role of brand-elicited affect in brand extension evaluations |
| title_short |
Does loving a brand mean loving its products? the role of brand-elicited affect in brand extension evaluations |
| title_full |
Does loving a brand mean loving its products? the role of brand-elicited affect in brand extension evaluations |
| title_fullStr |
Does loving a brand mean loving its products? the role of brand-elicited affect in brand extension evaluations |
| title_full_unstemmed |
Does loving a brand mean loving its products? the role of brand-elicited affect in brand extension evaluations |
| title_sort |
does loving a brand mean loving its products? the role of brand-elicited affect in brand extension evaluations |
| publishDate |
2013 |
| url |
http://scholarbank.nus.edu.sg/handle/10635/43857 |
| _version_ |
1781411229340794880 |