Does loving a brand mean loving its products? the role of brand-elicited affect in brand extension evaluations

10.1509/jmkr.2005.42.4.495

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Bibliographic Details
Main Authors:	Yeung, C.W.M., Wyer Jr., R.S.
Other Authors:	MARKETING
Format:	Article
Published:	2013
Online Access:	http://scholarbank.nus.edu.sg/handle/10635/43857
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	National University of Singapore

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