How effective are loyalty reward programs in driving share of wallet?

10.1177/1094670506295853

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Bibliographic Details
Main Authors:	Wirtz, J., Mattila, A.S., Lwin, M.O.
Other Authors:	MARKETING
Format:	Article
Published:	2013
Subjects:	Customer loyalty Reward program Share of wallet Switching costs
Online Access:	http://scholarbank.nus.edu.sg/handle/10635/43892
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Institution:	National University of Singapore

Description
Summary:	10.1177/1094670506295853

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