How effective are loyalty reward programs in driving share of wallet?

10.1177/1094670506295853

Saved in:

Bibliographic Details
Main Authors:	Wirtz, J., Mattila, A.S., Lwin, M.O.
Other Authors:	MARKETING
Format:	Article
Published:	2013
Subjects:	Customer loyalty Reward program Share of wallet Switching costs
Online Access:	http://scholarbank.nus.edu.sg/handle/10635/43892
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	National University of Singapore

Be the first to leave a comment!

Similar Items