How effective are loyalty reward programs in driving share of wallet?

How effective are loyalty reward programs in driving share of wallet?

10.1177/1094670506295853

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Bibliographic Details
Main Authors: Wirtz, J., Mattila, A.S., Lwin, M.O.
Other Authors: MARKETING
Format: Article
Published: 2013
Subjects:
Customer loyalty
Reward program
Share of wallet
Switching costs
Online Access:http://scholarbank.nus.edu.sg/handle/10635/43892
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Institution: National University of Singapore
id sg-nus-scholar.10635-43892
record_format dspace
spelling sg-nus-scholar.10635-438922023-10-26T09:34:51Z How effective are loyalty reward programs in driving share of wallet? Wirtz, J. Mattila, A.S. Lwin, M.O. MARKETING Customer loyalty Reward program Share of wallet Switching costs 10.1177/1094670506295853 Journal of Service Research 9 4 327-334 2013-10-09T02:47:57Z 2013-10-09T02:47:57Z 2007 Article Wirtz, J., Mattila, A.S., Lwin, M.O. (2007). How effective are loyalty reward programs in driving share of wallet?. Journal of Service Research 9 (4) : 327-334. ScholarBank@NUS Repository. https://doi.org/10.1177/1094670506295853 10946705 http://scholarbank.nus.edu.sg/handle/10635/43892 000245882100004 Scopus
institution National University of Singapore
building NUS Library
continent Asia
country Singapore
Singapore
content_provider NUS Library
collection ScholarBank@NUS
topic Customer loyalty
Reward program
Share of wallet
Switching costs
spellingShingle Customer loyalty
Reward program
Share of wallet
Switching costs
Wirtz, J.
Mattila, A.S.
Lwin, M.O.
How effective are loyalty reward programs in driving share of wallet?
description 10.1177/1094670506295853
author2 MARKETING
author_facet MARKETING
Wirtz, J.
Mattila, A.S.
Lwin, M.O.
format Article
author Wirtz, J.
Mattila, A.S.
Lwin, M.O.
author_sort Wirtz, J.
title How effective are loyalty reward programs in driving share of wallet?
title_short How effective are loyalty reward programs in driving share of wallet?
title_full How effective are loyalty reward programs in driving share of wallet?
title_fullStr How effective are loyalty reward programs in driving share of wallet?
title_full_unstemmed How effective are loyalty reward programs in driving share of wallet?
title_sort how effective are loyalty reward programs in driving share of wallet?
publishDate 2013
url http://scholarbank.nus.edu.sg/handle/10635/43892
_version_ 1781411234742009856

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