Segmenting when it matters

10.1111/j.1467-8616.2010.00644.x

Saved in:
Bibliographic Details
Main Authors: Birnik, A., Moat, R.
Other Authors: STRATEGY AND POLICY
Format: Article
Published: 2013
Online Access:http://scholarbank.nus.edu.sg/handle/10635/44760
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: National University of Singapore
Description
Summary:10.1111/j.1467-8616.2010.00644.x