Segmenting when it matters
10.1111/j.1467-8616.2010.00644.x
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Main Authors: | Birnik, A., Moat, R. |
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Other Authors: | STRATEGY AND POLICY |
Format: | Article |
Published: |
2013
|
Online Access: | http://scholarbank.nus.edu.sg/handle/10635/44760 |
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Institution: | National University of Singapore |
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