Segmenting when it matters

10.1111/j.1467-8616.2010.00644.x

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Bibliographic Details
Main Authors:	Birnik, A., Moat, R.
Other Authors:	STRATEGY AND POLICY
Format:	Article
Published:	2013
Online Access:	http://scholarbank.nus.edu.sg/handle/10635/44760
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Institution:	National University of Singapore

id	sg-nus-scholar.10635-44760
record_format	dspace
spelling	sg-nus-scholar.10635-447602015-02-02T14:13:53Z Segmenting when it matters Birnik, A. Moat, R. STRATEGY AND POLICY 10.1111/j.1467-8616.2010.00644.x Business Strategy Review 21 1 46-49 2013-10-10T01:54:22Z 2013-10-10T01:54:22Z 2010 Article Birnik, A.,Moat, R. (2010). Segmenting when it matters. Business Strategy Review 21 (1) : 46-49. ScholarBank@NUS Repository. <a href="https://doi.org/10.1111/j.1467-8616.2010.00644.x" target="_blank">https://doi.org/10.1111/j.1467-8616.2010.00644.x</a> 09556419 http://scholarbank.nus.edu.sg/handle/10635/44760 NOT_IN_WOS Scopus
institution	National University of Singapore
building	NUS Library
country	Singapore
collection	ScholarBank@NUS
description	10.1111/j.1467-8616.2010.00644.x
author2	STRATEGY AND POLICY
author_facet	STRATEGY AND POLICY Birnik, A. Moat, R.
format	Article
author	Birnik, A. Moat, R.
spellingShingle	Birnik, A. Moat, R. Segmenting when it matters
author_sort	Birnik, A.
title	Segmenting when it matters
title_short	Segmenting when it matters
title_full	Segmenting when it matters
title_fullStr	Segmenting when it matters
title_full_unstemmed	Segmenting when it matters
title_sort	segmenting when it matters
publishDate	2013
url	http://scholarbank.nus.edu.sg/handle/10635/44760
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