The Role of Color in Influencing Trust The Role of Color in Influencing Trust in e-Commerce Web Site
MWAIS 2007 Proceedings
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| Language: | English |
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Association for Information Systems
2014
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| Online Access: | http://scholarbank.nus.edu.sg/handle/10635/99059 |
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sg-nus-scholar.10635-990592015-06-08T06:18:19Z The Role of Color in Influencing Trust The Role of Color in Influencing Trust in e-Commerce Web Site Sasidharan, Sharath Dhanesh, Ganga S. COMMUNICATIONS AND NEW MEDIA MWAIS 2007 Proceedings 16 2014-10-17T06:32:01Z 2014-10-17T06:32:01Z 2007-12 Conference Paper Sasidharan, Sharath,Dhanesh, Ganga S. (2007-12). The Role of Color in Influencing Trust The Role of Color in Influencing Trust in e-Commerce Web Site. MWAIS 2007 Proceedings 16. ScholarBank@NUS Repository. http://scholarbank.nus.edu.sg/handle/10635/99059 NOT_IN_WOS en Association for Information Systems |
| institution |
National University of Singapore |
| building |
NUS Library |
| country |
Singapore |
| collection |
ScholarBank@NUS |
| language |
English |
| description |
MWAIS 2007 Proceedings |
| author2 |
COMMUNICATIONS AND NEW MEDIA |
| author_facet |
COMMUNICATIONS AND NEW MEDIA Sasidharan, Sharath Dhanesh, Ganga S. |
| format |
Conference or Workshop Item |
| author |
Sasidharan, Sharath Dhanesh, Ganga S. |
| spellingShingle |
Sasidharan, Sharath Dhanesh, Ganga S. The Role of Color in Influencing Trust The Role of Color in Influencing Trust in e-Commerce Web Site |
| author_sort |
Sasidharan, Sharath |
| title |
The Role of Color in Influencing Trust The Role of Color in Influencing Trust in e-Commerce Web Site |
| title_short |
The Role of Color in Influencing Trust The Role of Color in Influencing Trust in e-Commerce Web Site |
| title_full |
The Role of Color in Influencing Trust The Role of Color in Influencing Trust in e-Commerce Web Site |
| title_fullStr |
The Role of Color in Influencing Trust The Role of Color in Influencing Trust in e-Commerce Web Site |
| title_full_unstemmed |
The Role of Color in Influencing Trust The Role of Color in Influencing Trust in e-Commerce Web Site |
| title_sort |
role of color in influencing trust the role of color in influencing trust in e-commerce web site |
| publisher |
Association for Information Systems |
| publishDate |
2014 |
| url |
http://scholarbank.nus.edu.sg/handle/10635/99059 |
| _version_ |
1681088764341911552 |